Facebook Ads offers you free tools to research your audience.
The Audience Insights feature can provide a detailed analysis of your target audience. If you’re a freelancer or small business owner, you can use the feature to help develop your …
As a freelance writer or small business owner are you protecting yourself against cyber-criminals who want to steal your private information?
I recently found out exactly how vulnerable my device – and freelance writing business – was.
Online attacks strike …
We’ve all been there.
You’re managing public relations for your organisation and you see a reputational risk brewing.
Do you issue comment proactively before it all spirals? How often should you release updates during the peak of a crisis?
It’s …
In 2018 compelling content is at the centre of a solid public relations strategy.
The days of mass sending press releases for all company updates are over. Now the goal of content in your PR strategy is to inform and …
If you’re a business using Facebook marketing to promote your product or service, there’s a good chance you’ve heard of the news feed “Armageddon” about to destroy your Facebook page.
There are several free online tools to inspire and organise your organisation’s content strategy.
You’ve decided that in 2018 you’re going to consistently post valuable content on your social media channels. But to start, you’re worried you’re going to run …