Adding visual content to your social media marketing strategy can be a bit scary.
You might want to include graphics in your posts, but you’re a small business or freelancer with little to no experience in professional photography or design.
Why would you even need to add images to your marketing content?
Well, we know …
Facebook Ads offers you free tools to research your audience.
The Audience Insights feature can provide a detailed analysis of your target audience. If you’re a freelancer or small business owner, you can use the feature to help develop your customer persona.
In this post, we’ll discuss how to use Audience Insights and the level …
As a freelance writer or small business owner are you protecting yourself against cyber-criminals who want to steal your private information?
I recently found out exactly how vulnerable my device – and freelance writing business – was.
Online attacks strike major corporations and even government units, but as a small business owner or freelancer writer, …
We’ve all been there.
You’re managing public relations for your organisation and you see a reputational risk brewing.
Do you issue comment proactively before it all spirals? How often should you release updates during the peak of a crisis?
It’s your job to put together a detailed crisis communications plan to help guide your firm’s …
In 2018 compelling content is at the centre of a solid public relations strategy.
The days of mass sending press releases for all company updates are over. Now the goal of content in your PR strategy is to inform and educate your audience – while promoting your organisation.
This is especially relevant as analysts point…