Writer and blogger
A press release can be a valuable tool in your media strategy.
By following a few press release writing tips, you can make sure your release useful for your target audience, and contributes to your organisation’s goals.
News hook
When …
In late 2012, Mark Zuckerberg travelled to Evan Spiegel’s hometown to convince to him to sell Snapchat to Facebook.
I recently read this Forbes article which details the two tech entrepreneur’s first meeting, and found it really interesting. Spiegel would …
Marketers are using artificial intelligence to get more value for their budget.
And the barrier to explore this method for marketing your business is low.
This was one of the key takeaways from Hubspot’s recent Master Class titled, Marketing in …
It’s been a strange news week for Snapchat.
On Monday, the popular multimedia app went down, affecting thousands of accounts. The outage lasted a few hours, sending panicked users fleeing to Twitter for answers.
At the same time, an internet …
Facebook offers you the attention of 2 billion people.
Or is that the myth we’ve been sold?
Facebook does have 2 billion active monthly users, and 1 billion daily active users. It’s the kind of reach that means that many …
Happy Halloween!
In keeping with the theme, I believe it’s fitting, no necessary, to talk about the marketing lessons we can learn from zombies.
I didn’t think it was a natural combination either, but our friends over at the Centre …