Adding visual content to your social media marketing strategy can be a bit scary.
You might want to include graphics in your posts, but you’re a small business or freelancer with little to no experience in professional photography or design.…
Author: Bronwynne Powell
My background is in journalism, and I specialise in creating SEO content, with a proven track record in SaaS and Fintech.
Facebook Ads offers you free tools to research your audience.
The Audience Insights feature can provide a detailed analysis of your target audience. If you’re a freelancer or small business owner, you can use the feature to help develop your …
As a freelance writer or small business owner are you protecting yourself against cyber-criminals who want to steal your private information?
I recently found out exactly how vulnerable my device – and freelance writing business – was.
Online attacks strike …
We’ve all been there.
You’re managing public relations for your organisation and you see a reputational risk brewing.
Do you issue comment proactively before it all spirals? How often should you release updates during the peak of a crisis?
It’s …
In 2018 compelling content is at the centre of a solid public relations strategy.
The days of mass sending press releases for all company updates are over. Now the goal of content in your PR strategy is to inform and …
If you’re a business using Facebook marketing to promote your product or service, there’s a good chance you’ve heard of the news feed “Armageddon” about to destroy your Facebook page.