We’ve all been there.
You’re managing public relations for your organisation and you see a reputational risk brewing.
Do you issue comment proactively before it all spirals? How often should you release updates during the peak of a crisis?
It’s …
Author: Bronwynne Powell
Writer and blogger
In 2018 compelling content is at the centre of a solid public relations strategy.
The days of mass sending press releases for all company updates are over. Now the goal of content in your PR strategy is to inform and …
If you’re a business using Facebook marketing to promote your product or service, there’s a good chance you’ve heard of the news feed “Armageddon” about to destroy your Facebook page.
There are several free online tools to inspire and organise your organisation’s content strategy.
You’ve decided that in 2018 you’re going to consistently post valuable content on your social media channels. But to start, you’re worried you’re going to run …
If you’re new to marketing – or you’d like to brush up on your skills – there are several online courses.
My own marketing knowledge is a mix of first-hand experience and online training.
I studied journalism, and then media …
Snapchat’s released details on its redesign, and they’re on a mission to redefine how we use social media.
This week, Snapchat founder, Evan Spiegel, detailed the new features in an opinion piece for Axios.
The Verge and Techcrunch round up …