A media contact list is a valuable tool in delivering your updates to targeted press.
Perhaps you have just started establishing your organisation’s communications unit, or maybe you want to redo your existing database? An updated media list makes sure …
The start of a new year is a great time to plan your content strategy.
In this post, I will go through the reasons we use editorial calendars to better manage our content strategy and how we can put them …
2018 is a just a few weeks away, and marketers are finalising their strategies for the new year.
Social media marketing is constantly changing. Data-backed trend projections for the new year help organisations understand how to better connect with their …
A press release can be a valuable tool in your media strategy.
By following a few press release writing tips, you can make sure your release useful for your target audience, and contributes to your organisation’s goals.
News hook
When …
In late 2012, Mark Zuckerberg travelled to Evan Spiegel’s hometown to convince to him to sell Snapchat to Facebook.
I recently read this Forbes article which details the two tech entrepreneur’s first meeting, and found it really interesting. Spiegel would …
Marketers are using artificial intelligence to get more value for their budget.
And the barrier to explore this method for marketing your business is low.
This was one of the key takeaways from Hubspot’s recent Master Class titled, Marketing in …