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Snapchat Says it Wants to Fix Social Media

Snapchat’s released details on its redesign, and they’re on a mission to redefine how we use social media.

This week, Snapchat founder, Evan Spiegel, detailed the new features in an opinion piece for Axios.

The Verge and Techcrunch round up …

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Three Ways to Start Developing Your Media Contact List

A media contact list is a valuable tool in delivering your updates to targeted press.

Perhaps you have just started establishing your organisation’s communications unit, or maybe you want to redo your existing database? An updated media list makes sure …

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Planning your editorial content to boost your content strategy

The start of a new year is a great time to plan your content strategy.

In this post, I will go through the reasons we use editorial calendars to better manage our content strategy and how we can put them …

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3 Digital Marketing Trends You Need to Know in 2018

2018 is a just a few weeks away, and marketers are finalising their strategies for the new year.

Social media marketing is constantly changing. Data-backed trend projections for the new year help organisations understand how to better connect with their …

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4 Press Release Writing Tips

A press release can be a valuable tool in your media strategy.

By following a few press release writing tips, you can make sure your release useful for your target audience, and contributes to your organisation’s goals.

News hook

When …

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Instagram vs Snapchat and Where Your Target Audience is Online

In late 2012, Mark Zuckerberg travelled to Evan Spiegel’s hometown to convince to him to sell Snapchat to Facebook.

I recently read this Forbes article which details the two tech entrepreneur’s first meeting, and found it really interesting. Spiegel would …