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Snapchat Redesign: Better Audience Targeting and Wider Reach

It’s been a strange news week for Snapchat.

On Monday, the popular multimedia app went down, affecting thousands of accounts. The outage lasted a few hours, sending panicked users fleeing to Twitter for answers.

At the same time, an internet

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How to Facebook-proof your marketing strategy  

Facebook offers you the attention of 2 billion people.

Or is that the myth we’ve been sold?

Facebook does have 2 billion active monthly users, and 1 billion daily active users. It’s the kind of reach that means that many …

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A marketing campaign for the zombie apocalypse

Happy Halloween!

In keeping with the theme, I believe it’s fitting, no necessary, to talk about the marketing lessons we can learn from zombies.

I didn’t think it was a natural combination either, but our friends over at the Centre …

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Welcome to bronwynnepowell.com!

Hi, I’m Bronwynne! Greetings from Cape Town, South Africa!
Welcome to bronwynnepowell.com, a space where we can have conversations about using communication and tech to inspire people and change the world.
I’ve spent the past five years working as a …