Facebook Ads offers you free tools to research your audience.
The Audience Insights feature can provide a detailed analysis of your target audience. If you’re a freelancer or small business owner, you can use the feature to help develop your …
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As a freelance writer or small business owner are you protecting yourself against cyber-criminals who want to steal your private information?
I recently found out exactly how vulnerable my device – and freelance writing business – was.
Online attacks strike …
Snapchat’s released details on its redesign, and they’re on a mission to redefine how we use social media.
This week, Snapchat founder, Evan Spiegel, detailed the new features in an opinion piece for Axios.
The Verge and Techcrunch round up …
A media contact list is a valuable tool in delivering your updates to targeted press.
Perhaps you have just started establishing your organisation’s communications unit, or maybe you want to redo your existing database? An updated media list makes sure …
The start of a new year is a great time to plan your content strategy.
In this post, I will go through the reasons we use editorial calendars to better manage our content strategy and how we can put them …
2018 is a just a few weeks away, and marketers are finalising their strategies for the new year.
Social media marketing is constantly changing. Data-backed trend projections for the new year help organisations understand how to better connect with their …