Not a day goes by without some new content trend promising to revive your flailing business blog.
In this post, we’ll examine some of the factors you need to consider before pouring time and money into a shiny fad that …
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Have you ever been reading a blog post, and you find yourself nodding along?
It’s like the writer just gets you. Somehow, they’ve pulled the curtain back to reveal your desires and fears.
It’s almost as if you’re speaking to …
The year was drawing to a close but not before NetFlix made streaming history.
The world’s biggest streaming service released a Black Mirror episode where viewers could make decisions on behalf of the characters. (I didn’t watch this. I’m afraid …
Back in 1997, Apple gave us something to remember.
Steve Jobs was returning to Apple, and the brand was about to reclaim its position as one of the world’s most powerful marketing machines.
And that’s how the Think Different campaign …
The typical business blog post is boring.
Let’s not kid ourselves. It’s dry, bland and formulaic.
We talk about features, specs and sprout random numbers. What’s missing is context, concrete benefits, and any personality.
While we know automation is the …
This is a story about a simple digital communications strategy that will seduce prospects and guarantee customer success.
This is also a story about how a company I thought was a unicorn snatched defeat from the jaws of victory.
Friends, …