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Content Strategy and Creation

The Two Most Important Web Content Writing Rules from BuzzFeed (and one Warning)

What can web content writers learn from the world’s biggest internet media companies?

Those paying close attention might crack the code to writing web content that’s designed to spread at scale.

Last week, Buzzfeed announced a set of layoffs, leaving …

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Content Strategy and Creation

How to use Google to find Unqiue Content Ideas for Your Company Blog

Do you ever sit down to draft your content calendar and hit a blank?

Google can help you generate original, relevant content ideas for your company blog.

Google provides three free ways to generate unique and timely website content ideas …

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Writing Process and Techniques

The 5 Ultra-Simple Techniques and Tools to Writing Blog Posts Your Audience Will Love

By 2017, Seth Godin’s blog held close to three million words.

His secret to writing blog posts is simple.

Godin writes every day. Some blog posts are longer, but others are short commentaries that carry insights into marketing and delivered …

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Content Strategy and Creation

Here’s why you Should Forget About the Latest Content Trends & Focus on Journalism Instead

It’s a new year, and it’s tempting to focus on the latest content trends.

In 2019 terms like “content management” and “content” are everywhere.

But what do they mean?

And how can organisations use content to better connect with …

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Uncategorized

Using Systems to Create a Spectacular Life

“System: a set of principles or procedures according to which something is done; an organized scheme or method.”

We put together and participate in systems every day.

Everything from what we accept is legal, to how we access healthcare to …

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Writing Process and Techniques

Attract More Clients with a Freelance Writing Website

When I started my small business this year – freelance writing and editing – there was one common piece of advice across all the blogs I visited: start your own website.

You may be wondering why this whole website thing …