Back in 1997, Apple gave us something to remember.
Steve Jobs was returning to Apple, and the brand was about to reclaim its position as one of the world’s most powerful marketing machines.
And that’s how the Think Different campaign …
Author: Bronwynne Powell
Writer and blogger
The typical business blog post is boring.
Let’s not kid ourselves. It’s dry, bland and formulaic.
We talk about features, specs and sprout random numbers. What’s missing is context, concrete benefits, and any personality.
While we know automation is the …
This is a story about a simple digital communications strategy that will seduce prospects and guarantee customer success.
This is also a story about how a company I thought was a unicorn snatched defeat from the jaws of victory.
Friends, …
When you’re a busy entrepreneur or corporate content creator, it can be hard to keep up with the latest content trends.
Formatting, post length, on-page SEO…gah! It can be overwhelming and adds a layer of stress that can stop you …
When I first started blogging for my writing business, it would take me hours to finish a post.
It was always the same story. I’d sit down at my desk and attempt to hammer out a researched, formatted post in …
You’re a business owner who gets
You can sit with friends, family and potential customers and easily speak about what’s special about your product. It flows. It’s inspired and from the heart.
Then …