AI has changed how people look for information. They now ask questions—plain ones, spoken in their own words. They expect the answer to be just as plain. It no longer matters whether they ask Google, Bing, ChatGPT, Perplexity, or a …
Category: SEO and AEO Writing
Learn how to write for both humans and search engines, using SEO and AEO writing strategies that make your content visible, trustworthy, and genuinely useful.
AI is now part of my everyday writing life but it doesn’t replace me. Instead, I use it as a set of smart helpers at specific points in my workflow.
In this piece I’ll walk step by step through my …
If you’ve spent any time at all on the internet, you know there’s a massive shift happening in how we discover and engage with content online. Working in marketing and content means you’ve felt that change even more keenly.
For …
Google’s AI search results once had a strange habit. You could type in completely made-up sayings, and it would confidently explain them as if they were well-known idioms:
You can’t shake hands with an old bear
Stringing beans for …
Back in the summer of 2017, I realised I had a problem that made it hard to do meaningful work.
I couldn’t focus.
I’d sit down in front of my computer, hands raised above my keyboard and before long, my …