You’re proud and you should be.
You’ve built something remarkable. Your product truly helps people and makes their lives a little bit better.
But if your copy is boring, it’s going to be a hard sell.
Now, you might be …
The other day I was on the phone with my mom when she lowered her voice: “ What time will be here, I have a story for you.”
I knew it was going to be a goodie: serving all the …
I made a lot of mistakes when I first started blogging for clients. One of my problems was a faulty research process.
I’d often feel overwhelmed and frustrated.
Here’s where the trouble came in.
After spending hours researching, I’d end …
When I worked in the newsroom covering the city council beat, I used to pour over reams of reports. You’d find weird things buried right at the back of these documents. One of those stories was the incredibly high number …
Not a day goes by without some new content trend promising to revive your flailing business blog.
In this post, we’ll examine some of the factors you need to consider before pouring time and money into a shiny fad that …
Have you ever been reading a blog post, and you find yourself nodding along?
It’s like the writer just gets you. Somehow, they’ve pulled the curtain back to reveal your desires and fears.
It’s almost as if you’re speaking to …