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Instagram vs Snapchat and Where Your Target Audience is Online

In late 2012, Mark Zuckerberg travelled to Evan Spiegel’s hometown to convince to him to sell Snapchat to Facebook.

I recently read this Forbes article which details the two tech entrepreneur’s first meeting, and found it really interesting. Spiegel would …

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How Artificial Intelligence Will Stretch Your Marketing Budget

Marketers are using artificial intelligence to get more value for their budget.

And the barrier to explore this method for marketing your business is low.

This was one of the key takeaways from Hubspot’s recent Master Class titled, Marketing in

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Snapchat Redesign: Better Audience Targeting and Wider Reach

It’s been a strange news week for Snapchat.

On Monday, the popular multimedia app went down, affecting thousands of accounts. The outage lasted a few hours, sending panicked users fleeing to Twitter for answers.

At the same time, an internet

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How to Facebook-proof your marketing strategy  

Facebook offers you the attention of 2 billion people.

Or is that the myth we’ve been sold?

Facebook does have 2 billion active monthly users, and 1 billion daily active users. It’s the kind of reach that means that many …

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A marketing campaign for the zombie apocalypse

Happy Halloween!

In keeping with the theme, I believe it’s fitting, no necessary, to talk about the marketing lessons we can learn from zombies.

I didn’t think it was a natural combination either, but our friends over at the Centre …

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Welcome to bronwynnepowell.com!

Hi, I’m Bronwynne! Greetings from Cape Town, South Africa!
Welcome to bronwynnepowell.com, a space where we can have conversations about using communication and tech to inspire people and change the world.
I’ve spent the past five years working as a …