Categories
Uncategorized

Boost Your Business Blog by Staying in Your Lane

A mid 2000s media company is doing the impossible: generating multi-million dollar profits from digital ad revenue. And their secret to success is one business bloggers may be able to replicate.

Patch, previously owned by AOL, is a online news …

Categories
Uncategorized

Content Trends: What can Business Blogs Learn from News Storytelling

New research into local TV news storytelling can give your corporate blog’s digital content strategy the boost it needs to better connect with your audience.

Research from Northeastern University found when local TV news providers included visuals and elements of …

Categories
Uncategorized

How to Write a Blog Post Every Week

You want to write consistently. But life happens. Perhaps you’re running your own small business or managing content for a business blog. You know writing blog posts are important but you have a million other tasks to get to.

I …

Categories
Uncategorized

How to run Your Business Blog Like a Media Publisher

If you’re running a business blog you need to start thinking like media publisher.

And the best way to start is by watching those journalism trends closely.

What’s your corporate blog got to do with the business of news?

Let …

Categories
Uncategorized

The Two Most Important Web Content Writing Rules from BuzzFeed (and one Warning)

What can web content writers learn from the world’s biggest internet media companies?

Those paying close attention might crack the code to writing web content that’s designed to spread at scale.

Last week, Buzzfeed announced a set of layoffs, leaving …

Categories
Uncategorized

How to use Google to find Unqiue Content Ideas for Your Company Blog

Do you ever sit down to draft your content calendar and hit a blank?

Google can help you generate original, relevant content ideas for your company blog.

Google provides three free ways to generate unique and timely website content ideas …