When I worked in the newsroom covering the city council beat, I used to pour over reams of reports. You’d find weird things buried right at the back of these documents. One of those stories was the incredibly high number …
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The typical business blog post is boring.
Let’s not kid ourselves. It’s dry, bland and formulaic.
We talk about features, specs and sprout random numbers. What’s missing is context, concrete benefits, and any personality.
While we know automation is the …
A mid 2000s media company is doing the impossible: generating multi-million dollar profits from digital ad revenue. And their secret to success is one business bloggers may be able to replicate.
Patch, previously owned by AOL, is a online news …
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How to Write a Blog Post Every Week
You want to write consistently. But life happens. Perhaps you’re running your own small business or managing content for a business blog. You know writing blog posts are important but you have a million other tasks to get to.
I …
If you’re running a business blog you need to start thinking like media publisher.
And the best way to start is by watching those journalism trends closely.
What’s your corporate blog got to do with the business of news?
Let …
“System: a set of principles or procedures according to which something is done; an organized scheme or method.”
We put together and participate in systems every day.
Everything from what we accept is legal, to how we access healthcare to …