It’s a new year, and it’s tempting to focus on the latest content trends.
In 2019 terms like “content management” and “content” are everywhere.
But what do they mean?
And how can organisations use content to better connect with …
Category: Content Strategy and Creation
Explore how to align your content with goals, target audiences, and data-driven insights. Learn how to brainstorm high-impact topics, structure your content calendar, and measure results.
We’ve all been there.
You’re managing public relations for your organisation and you see a reputational risk brewing.
Do you issue comment proactively before it all spirals? How often should you release updates during the peak of a crisis?
It’s …
In 2018 compelling content is at the centre of a solid public relations strategy.
The days of mass sending press releases for all company updates are over. Now the goal of content in your PR strategy is to inform and …
If you’re a business using Facebook marketing to promote your product or service, there’s a good chance you’ve heard of the news feed “Armageddon” about to destroy your Facebook page.
If you’re new to marketing – or you’d like to brush up on your skills – there are several online courses.
My own marketing knowledge is a mix of first-hand experience and online training.
I studied journalism, and then media …