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Writing Process and Techniques

How the 80/20 Rule can Help You Write Faster: 7 Proven Tips

How can a world-famous productivity concept help you write faster?

If you’re worried that you’re wasting all your writing time on the wrong things, the 80/20 rule for writing can help you better direct you energy, time, and attention.

In …

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SEO and AEO Writing

6 Ways to Find Time to Focus on Your Blog to Build Your Business & Your Brand

Back in the summer of 2017, I realised I had a problem that made it hard to do meaningful work.

I couldn’t focus.

I’d sit down in front of my computer, hands raised above my keyboard and before long, my …

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Content Strategy and Creation

Business Blogging Content Creation: 3 Ways to Find The Most Popular Topics in Your Industry

Once upon a time, I stopped blogging for months.

Now, I always had the best intentions. I made all sorts of promises to myself.

Like Seth Godin, I was going to blog every day. (That lasted for one day.)

A daily …

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Content Strategy and Creation

Here’s the Content Creation Method for Using Words to Get Your Customers to Care About Your Tech Product – Even if you Don’t Write for a Living

You’re proud and you should be.

You’ve built something remarkable. Your product truly helps people and makes their lives a little bit better.

But if your copy is boring, it’s going to be a hard sell.

Now, you might be …

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Content Strategy and Creation

Amplify Your Next Business Blog Post with Storytelling

The other day I was on the phone with my mom when she lowered her voice: “ What time will be here, I have a story for you.”

I knew it was going to be a goodie: serving all the …

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Content Strategy and Creation

How to Research a Business Blog Post: 3 Simple Steps

I made a lot of mistakes when I first started blogging for clients. One of my problems was a faulty research process.

I’d often feel overwhelmed and frustrated.

Here’s where the trouble came in.

After spending hours researching, I’d end …