It’s a new year, and it’s tempting to focus on the latest content trends.
In 2019 terms like “content management” and “content” are everywhere.
But what do they mean?
And how can organisations use content to better connect with …
Author: Bronwynne Powell
Writer and blogger
“System: a set of principles or procedures according to which something is done; an organized scheme or method.”
We put together and participate in systems every day.
Everything from what we accept is legal, to how we access healthcare to …
When I started my small business this year – freelance writing and editing – there was one common piece of advice across all the blogs I visited: start your own website.
You may be wondering why this whole website thing …
If you’re a freelancer or small business who’s just started blogging, you’ve probably heard about SEO.
The experts tell you if you don’t put search engine optimisation in place, only your mom will be reading your blog (I mean your …
Adding visual content to your social media marketing strategy can be a bit scary.
You might want to include graphics in your posts, but you’re a small business or freelancer with little to no experience in professional photography or design.…
Facebook Ads offers you free tools to research your audience.
The Audience Insights feature can provide a detailed analysis of your target audience. If you’re a freelancer or small business owner, you can use the feature to help develop your …