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How to Write a Blog Post Every Week

You want to write consistently. But life happens. Perhaps you’re running your own small business or managing content for a business blog. You know writing blog posts are important but you have a million other tasks to get to.

I …

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How to run Your Business Blog Like a Media Publisher

If you’re running a business blog you need to start thinking like media publisher.

And the best way to start is by watching those journalism trends closely.

What’s your corporate blog got to do with the business of news?

Let …

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The Two Most Important Web Content Writing Rules from BuzzFeed (and one Warning)

What can web content writers learn from the world’s biggest internet media companies?

Those paying close attention might crack the code to writing web content that’s designed to spread at scale.

Last week, Buzzfeed announced a set of layoffs, leaving …

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How to use Google to find Unqiue Content Ideas for Your Company Blog

Do you ever sit down to draft your content calendar and hit a blank?

Google can help you generate original, relevant content ideas for your company blog.

Google provides three free ways to generate unique and timely website content ideas …

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Writing

The 5 Ultra-Simple Techniques and Tools to Writing Blog Posts Your Audience Will Love

By 2017, Seth Godin’s blog held close to three million words.

His secret to writing blog posts is simple.

Godin writes every day. Some blog posts are longer, but others are short commentaries that carry insights into marketing and delivered …

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Here’s why you Should Forget About the Latest Content Trends & Focus on Journalism Instead

It’s a new year, and it’s tempting to focus on the latest content trends.

In 2019 terms like “content management” and “content” are everywhere.

But what do they mean?

And how can organisations use content to better connect with …