Imagine everything you wrote was clear and straight to the point.
Readers could engage with your ideas. You could express your opinions.
With clarity of thought, comes conviction. And that translates into a passion that bounces off the (web) page.…
In 2003, Lego was in deep trouble.
Once a celebrated toy company, the organisation was now teetering on the verge of bankruptcy.
But that was then.
Today, 17 years later, Lego is one of the world’s most profitable, beloved companies; …
What would it mean for your brand if reading your content was a habit of your audience?
There’d more opportunities for engagement with your company.
You’d be the go-to resource for news in their industry.
Imagine the results.
Improved trust …
Ever feel your attention drifting during the middle of a presentation?
Here’s the thing, it’s happening to our blog readers, too. Right now as they read our content.
Fortunately, we can use writing techniques to hold audience attention from the …
As a modern writer you know attracting your audience’s attention has never been harder.
But what if there were strategies you could put in place to produce the kind of writing your audience wants to read? After all, that’s the …
If you’re a content creator, you know coming up with compelling posts is your biggest priority.
But where do you begin?
There’s so much to consider when it comes to creating content.
Elements like consistency and clarity are key. Then …