The year was 2009, and I was a general reporter working the early morning shift. By the time the clock struck 12, I’d survived two deadlines – filing two stories on a slow news day. Fast forward almost a decade …
Category: Content Strategy and Creation
Explore how to align your content with goals, target audiences, and data-driven insights. Learn how to brainstorm high-impact topics, structure your content calendar, and measure results.
Have you ever felt like it’s hard to stick to a writing schedule for your blog?
You want to get content out consistently, but even when you find the time, you struggle to determine what you need to do.
Research? …
Once upon a time, I stopped blogging for months.
Now, I always had the best intentions. I made all sorts of promises to myself.
Like Seth Godin, I was going to blog every day. (That lasted for one day.)
A daily …
You’re proud and you should be.
You’ve built something remarkable. Your product truly helps people and makes their lives a little bit better.
But if your copy is boring, it’s going to be a hard sell.
Now, you might be …
The other day I was on the phone with my mom when she lowered her voice: “ What time will be here, I have a story for you.”
I knew it was going to be a goodie: serving all the …
I made a lot of mistakes when I first started blogging for clients. One of my problems was a faulty research process.
I’d often feel overwhelmed and frustrated.
Here’s where the trouble came in.
After spending hours researching, I’d end …