In 2003, Lego was in deep trouble.
Once a celebrated toy company, the organisation was now teetering on the verge of bankruptcy.
But that was then.
Today, 17 years later, Lego is one of the world’s most profitable, beloved companies; …
Category: Content Development
As a modern writer you know attracting your audience’s attention has never been harder.
But what if there were strategies you could put in place to produce the kind of writing your audience wants to read? After all, that’s the …
If you’re a content creator, you know coming up with compelling posts is your biggest priority.
But where do you begin?
There’s so much to consider when it comes to creating content.
Elements like consistency and clarity are key. Then …
Consistent content development isn’t always easy.
But you know it’s important to build your brand and business.
To stand out, your content needs to be original, relevant, and compelling.
These days, your target audience is bombarded by ads all day. …
When Nir Eyal released his book, Hooked, it instantly became a guide for Silicon Valley startups; a step-by-step for engineering addictive tech products we’d never be able to put down.
Eyal’s faced a lot of criticism since Hooked was published. …
The year was 2009, and I was a general reporter working the early morning shift. By the time the clock struck 12, I’d survived two deadlines – filing two stories on a slow news day. Fast forward almost a decade …