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Amplify Your Next Business Blog Post with Storytelling

The other day I was on the phone with my mom when she lowered her voice: “ What time will be here, I have a story for you.”

I knew it was going to be a goodie: serving all the …

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How to Research a Business Blog Post: 3 Simple Steps

I made a lot of mistakes when I first started blogging for clients. One of my problems was a faulty research process.

I’d often feel overwhelmed and frustrated.

Here’s where the trouble came in.

After spending hours researching, I’d end …

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These 3 Data Goofs Make Your Business Blog Look Less Credible

When I worked in the newsroom covering the city council beat, I used to pour over reams of reports. You’d find weird things buried right at the back of these documents. One of those stories was the incredibly high number …

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How to Revitalize Your Business Blog by Reinventing Your Social Media Strategy

Not a day goes by without some new content trend promising to revive your flailing business blog.

In this post, we’ll examine some of the factors you need to consider before pouring time and money into a shiny fad that …

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How to Become Your Dream Customer’s Best Friend to Serve Up the Content They Truly Desire

Have you ever been reading a blog post, and you find yourself nodding along?

It’s like the writer just gets you. Somehow, they’ve pulled the curtain back to reveal your desires and fears.

It’s almost as if you’re speaking to …

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How to Use Data to Improve your Business Blog

The year was drawing to a close but not before NetFlix made streaming history.

The world’s biggest streaming service released a Black Mirror episode where viewers could make decisions on behalf of the characters. (I didn’t watch this. I’m afraid …