Social Media Marketing

Instagram vs Snapchat and Where Your Target Audience is Online

In late 2012, Mark Zuckerberg travelled to Evan Spiegel’s hometown to convince to him to sell Snapchat to Facebook.

I recently read this Forbes article which details the two tech entrepreneur’s first meeting, and found it really interesting. Spiegel would only speak about the meeting a few years later and it doesn’t sound like Zuckerberg …


How Artificial Intelligence Will Stretch Your Marketing Budget

Computer board connections

Marketers are using artificial intelligence to get more value for their budget.

And the barrier to explore this method for marketing your business is low.

This was one of the key takeaways from Hubspot’s recent Master Class titled, Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future.

Paul Roetzer, the founder …

Social Media Marketing

Snapchat Redesign: Better Audience Targeting and Wider Reach

Image of Snapchat Ghost logo

It’s been a strange news week for Snapchat.

On Monday, the popular multimedia app went down, affecting thousands of accounts. The outage lasted a few hours, sending panicked users fleeing to Twitter for answers.

At the same time, an internet rumour that the app would shut down was circulating. Citing copyright problems with other social …

Social Media Marketing

How to Facebook-proof your marketing strategy  

Image of Facebook login screen with cursor

Facebook offers you the attention of 2 billion people.

Or is that the myth we’ve been sold?

Facebook does have 2 billion active monthly users, and 1 billion daily active users. It’s the kind of reach that means that many of us pay very close to attention to what Facebook does.

If you use Facebook …

Content Marketing, Zombies

A marketing campaign for the zombie apocalypse

Zombie peering over a sheet

Happy Halloween!

In keeping with the theme, I believe it’s fitting, no necessary, to talk about the marketing lessons we can learn from zombies.

I didn’t think it was a natural combination either, but our friends over at the Centre for Disease Control in the United States of America saw the opportunity. The result? Well, …