Social Media Marketing

Facebook News Feed Change: 7 Ways You Can Boost Your Marketing Strategy

 If you’re a business using Facebook marketing to promote your product or service, there’s a good chance you’ve heard of the news feed “Armageddon” about to destroy your Facebook page.
This week Facebook announced that posts from family and friends would be given priority in the newsfeed. It’s a trend the social network
Social Media Marketing

Free Online Tools To Power Your Social Media Strategy in 2018

There are several free online tools to inspire and organise your organisation’s content strategy.

You’ve decided that in 2018 you’re going to consistently post valuable content on your social media channels. But to start, you’re worried you’re going to run out of inspiration or you’re not sure how you will keep track of all those …


Here’s a List of Free Online Marketing Courses

Woman sitting on floor with laptop in library

If you’re new to marketing – or you’d like to brush up on your skills – there are several online courses.

My own marketing knowledge is a mix of first-hand experience and online training.

I studied journalism, and then media theory and practice with a focus on social media. A few years ago, I completed …

Social Media Marketing

Snapchat Says it Wants to Fix Social Media

Mobile phone with social media apps icon, Snapchat has one notification

Snapchat’s released details on its redesign, and they’re on a mission to redefine how we use social media.

This week, Snapchat founder, Evan Spiegel, detailed the new features in an opinion piece for Axios.

The Verge and Techcrunch round up the biggest changes on Snapchat’s redesign:

There will be separate tabs for friends and brands 

Public Relations

Three Ways to Start Developing Your Media Contact List

Newspaper on top of laptop keyboard

A media contact list is a valuable tool in delivering your updates to targeted press.

Perhaps you have just started establishing your organisation’s communications unit, or maybe you want to redo your existing database? An updated media list makes sure you are sending your releases to the media who are interested in it.

Many organisations …